Old Mutual Amazing Voices New reality talent search show
New reality talent search show to unearth music groups from four African countries in a historic battle of the genres
DStv and GOtv viewers from Ghana, Kenya, South Africa and Zimbabwe will, in the New Year, get to witness a historic talent search reality show.
On 12 January 2020, Old Mutual’s Amazing Voices, a pan-African singing competition, will premiere on the small screen with contestants from nine African cities – Accra, Kumasi, Mombasa, Nairobi, Bulawayo, Harare, Cape Town, Durban and Johannesburg, – squaring off against each other for the grand prize of $100 000 (R1.5 million). The show will run for 13 weeks until 5 April 2020.
“Reality TV will never be the same again! Amazing Voices will take viewers on the musical journey with hopefuls from four African countries set to showcase their talents across three genres. This will make for compelling viewing and entertainment like never before and we are glad that the show will premiere on our platforms as this reaffirms Multichoice as Africa’s best storyteller,” says Nkateko Mabaso – CEO M-Net.
The show will seek to unearth unsigned music groups across three genres – gospel, pop and rhythm and blues (R&B) with amazing voices.
The show will see celebrity selectors from each of the four countries selecting three groups from each genre after mass auditions to steer them through the elimination round before the winning group is chosen.
The show will kick-off with mass auditions then shortlisted groups will advance to the home ground battle, which will be the elimination stage. After the elimination phase, three groups will advance to the grand stage where they will sing it out to win the main prize, in Johannesburg.
“Old Mutual is excited to be the title sponsor for a show we believe will bring Africa together in a unique and uplifting way. We believe that music is a universal language which is why it forms the basis of our business’s strategic sponsorship focus. Now, more than ever, we believe that the continent is ready for the unifying experience and amplification of talent we know Amazing Voices is going to deliver”, says Vuyo Lee, Chief Marketing Officer at Old Mutual Limited.
The show will be broadcast on Mzansi Magic, Mzansi Wethu, Africa Magic, Maisha Magic East and Zambezi Magic at 17:00 CAT.
About Mzansi Channel:
Mzansi Magic is M-Net’s local offering to the South Africa market. Available on to DStv customers on DStv Premium, DStv Compact Plus and DStv Compact. On channel 161.
About Maisha Magic East:
Maisha Magic EastChannel 158 is DStv’s flagship local Channel in the Kenyan market. It is a 24-hour General Entertainment Channel specifically targeted at Kenyan mass market audiences. Maisha Magic East is also available on GOtv channel 4.
About Africa Magic Family:
Africa Magic Family (DStv channel 154 and GOtv channel 2) is a familiar channel for viewers on the continent and jam-packed with stars and stories.
Zambezi Magic, channel 162 on DStv, is a hyper-local channel that offers a mix of locally produced content for six markets in Southern Africa (Zambia, Zimbabwe, Namibia, Botswana, Malawi, and Swaziland).
About Old Mutual:
Old Mutual is a premium African financial services group that offers a broad spectrum of financial solutions to retail and corporate customers across key market segments in 14 countries across the continent. With over 174 years of heritage, we are a crucial part of the communities we serve and broader society on the continent.
For further information on Old Mutual Limited and its underlying businesses, please visit the corporate website at www.oldmutual.com
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